Datenschutz

Privacy policy and consent to data use at www.horsebrands.de

 

Data protection is a matter of trust and your trust is important to us. We respect
your privacy and personal sphere. The protection and legally compliant
collection, processing and use of your personal data is therefore an important
concern for us. To ensure that you feel safe when visiting our websites, we
strictly observe the legal provisions when processing your personal data and
would like to inform you here about our data collection and data use.

The following data protection declaration is valid as of 25 May 2018. Since 25 May
2018, the uniform requirements of the EU General Data Protection Regulation
(GDPR) apply in the area of data protection throughout Europe. In the following
data protection information, we inform you about the processing of personal
data carried out by Horsebrands GmbH, Robert-Bosch-Str. 21, 48153 Münster
("Horsebrands" and/or "we" and/or "responsible
party") in accordance with the DSGVO and the Federal Data Protection Act
(BDSG 2018). The privacy policy valid until 24.05.2018 can be found here. You
can print or save this document by using the usual functionality of your
internet service program (=browser: there mostly "File" ->
"Save as"). You can also download and archive this document in PDF
format by clicking here. To open the PDF file, you need the free programme
Adobe Reader (at www.adobe.de) or comparable programmes that execute the PDF
format. By agreeing to the following data protection declaration, you consent
to Horsebrands GmbH, Robert-Bosch-Str. 21, 48153 Münster (hereinafter referred
to as Horsebrands) collecting, processing and using your personal data in
compliance with the data protection laws and the following provisions.

1. name and contact details of the data controller

This data protection information applies to the processing of data by

Horsebrands GmbH

Robert-Bosch-Str. 21

48153 Münster

Telephone:
0251 67448555

Email
address: service@horsebrands.de

represented
by the managing director: Jochen Haget

for the
website: www.horsebrands.de

2. contact details of the data protection officer

You can contact the data protection officer(s) of the data controller at

Horsebrands GmbH

Robert-Bosch-Str. 21

48153 Münster

 E-mail address: datenschutz@horsebrands.de

3. purposes of data processing, legal bases and legitimate interests pursued by the
controller or a third party, and categories of recipients.

3.1 Accessing our website/applications

3.1.1 Log files

Each time websites/applications are accessed, information is sent to the server of our
website/application by the respective internet browser of your respective end
device and temporarily stored in log files, the so-called log files. The data
records stored in this process contain the following data, which are stored
until automatic deletion: Date and time of access, name of the page accessed,
IP address of the requesting device, referrer URL (URL from which you came to
our website), the amount of data transferred, loading time, as well as product
and version information of the browser used and the name of your access
provider.

The legal basis for the processing of the IP address is Article 6(1)(f) DSGVO. Our
legitimate interest results from the

Ensuring a
smooth connection setup,

Ensuring a comfortable use of our website/application,

evaluation of system security and stability.

A direct conclusion to your identity is not possible on the basis of the information and
will also not be drawn by us.

The data is stored and automatically deleted after the aforementioned purposes have been
achieved. The standard periods for deletion are based on the criterion of
necessity.

3.1.2 Cookies, tracking, targeting procedures, social media plug-ins

We use cookies, tracking tools, targeting methods and social media plug-ins for our
website/application. The exact procedures involved and how your data is used
for this purpose are explained in detail below.

3.2 Establishment, performance and/or termination of a contract

3.2.1 Data processing upon conclusion of the contract

When you register with one of our websites/apps and/or enter into another contract with
us, we process the data necessary for the conclusion, performance or
termination of the contract with you. This includes:

First name,
last name

Billing and delivery address

E-mail address

Billing and payment data

Date of birth

Telephone number

The legal basis for this is Article 6(1)(a) and (b) DSGVO, i.e. you provide us with the
data on the basis of the respective contractual relationship (e.g. management
of your customer/user account, processing of a purchase contract) between you
and us. We are also obliged to process your email address in the event of a
purchase via our websites/apps due to legal requirements in the German Civil
Code (BGB) to send an electronic order confirmation (Article 6(1)(c) DSGVO).

Insofar as we do not use your data for advertising purposes (see 3.3 below), we store the
data collected for the processing of the contract for the duration of the
contract and until the expiry of the statutory or possible contractual warranty
and guarantee rights. After expiry of this period, we retain the information of
the contractual relationship required under commercial and tax law for the
periods determined by law. For this period, the data will be processed again
solely in the event of an audit by the tax authorities.

The following data processing is also required for the execution of a purchase
contract via our websites/applications:

Your payment details will be passed on to payment service providers commissioned by
us to process the payment(s). We pass on details of your delivery address to
logistics companies and shipping partners commissioned by us. In order to
ensure that the goods are delivered in accordance with your wishes, we transmit
your email address and, if applicable, telephone number to the logistics
company and/or shipping partner commissioned by us to carry out the delivery.
If necessary, they will contact you in advance of the delivery in order to
coordinate the details of the delivery with you. The respective data will be
transmitted solely for the respective purposes and deleted again after delivery
has taken place.

The legal basis for this data processing is Art. 6(1)(a) DSGVO.

3.2.2 Use of data for fraud prevention purposes

The data you provide in the context of an order may be used to check whether an atypical
order transaction has occurred (e.g. simultaneous ordering of a large number of
goods to the same address using different customer accounts). In principle, we
have a legitimate interest in carrying out such a check. The legal basis for
the processing is Art. 6(1)(f) DSGVO.

3.2.3 Transmission of data to transport service providers

For the purpose of delivering ordered goods, we work together with logistics service
providers/transport companies and/or shipping partners: The following data may
be transmitted to them for the purpose of delivery of the ordered goods or for
their announcement: First name, last name, postal address, email address,
telephone number (e.g. for shipping announcements).

The legal basis for the processing is Art. 6(1)(b) DSGVO.

3.2.4
Transmission of data on outstanding debts to collection service providers

If you fail to pay outstanding invoices/ instalments despite repeated reminders, we may
transfer the data required to carry out a debt collection to a debt collection
service provider for the purpose of trustee collection. Alternatively, we can
sell the outstanding receivables to a collection service provider. This service
provider then becomes the holder of the claim and asserts the claims in its own
name. The legal basis for the transfer of data within the scope of trustee
collection is Art. 6(1)(b) DSGVO; the transfer of data within the scope of the
sale of receivables is based on Art. 6(1)(f) DSGVO.

3.2.5 Transmission of data to partner companies

On our platform, you have the option to take advantage of offers from third-party
companies. In these cases, you may conclude a contract directly with our
partner, to whom the data required for the execution of the contract (e.g.
first name, surname, billing and delivery address, e-mail address, billing and
payment data, date of birth, telephone number) will be transmitted. Such
advantageous offers from our partners are recognisable as partner offers.

3.3 Data processing for advertising purposes

3.3.1 Postal advertising

We have a legitimate interest in using your data for marketing purposes. We process the following
data for our own marketing purposes and for the marketing purposes of third
parties: first name, last name, postal address, year of birth.

We are also entitled to store further personal data collected about you in compliance with
the legal requirements for our own marketing purposes as well as for the
marketing purposes of third parties. The aim is to send you advertising that is
geared solely to your actual or perceived needs and accordingly not to bother
you with useless advertising.

The additionally stored data will not be transmitted to third parties. In addition,
Horsebrands pseudonymises/anonymises personal data collected about you for the
purpose of using the pseudonymised/anonymised data for its own marketing
purposes and for the marketing purposes of third parties (advertisers).

The pseudonymised/anonymised data can also be used to advertise to you online on an
individualised basis, whereby the advertising can be targeted by third-party
service providers and/or agencies. The legal basis for the use of personal data
for marketing purposes is Art. 6(1)(f) DSGVO.

Reference
to the right of objection

You can object to the use of your personal data for the afore mentioned marketing
purposes at any time free of charge with effect for the future at service@horsebrands.de .

If you object, your data will be blocked for further data processing for advertising
purposes. We would like to point out that in exceptional cases, advertising
material may still be sent temporarily after receipt of your objection. This is
technically due to the necessary lead time within the selection process and
does not mean that we have not implemented your objection.

3.3.2 Newsletter

On our websites/applications we offer you the possibility to register for our
newsletter. In order to ensure that no mistakes are made when entering the
e-mail address, we use the so-called double opt-in procedure (DOI procedure):
After you have entered your email address in the registration field and given
your consent to receive our newsletter, we will send you a confirmation link to
the email address you provided. Only when you click on this confirmation link
will your email address be added to our distribution list for sending our
newsletter.

The legal basis for this data processing is Article 6(1)(a) DSGVO.

Note right of withdrawal

You can revoke your consent at any time with effect for the future by sending a message
to service@horsebrands.de or using the unsubscribe option at the end of each
newsletter.

3.3.3 Competitions

 

If you register for competitions organised by Horsebrands, we shall use the data you
provide during the registration process for the purpose of implementing the
participation agreement, in particular to notify you of the prize and, if
applicable, to advertise our offers and/or offers from our competition
partners. You will find detailed information in the respective conditions of
participation for the respective competition. The legal basis for this data
processing is Article 6(1)(a) DSGVO, Article 6(1)(b) DSGVO and Article 6(1)(f)
DSGVO.

3.4 Online presence and website optimisation

3.4.1 Cookies - General Information

We use cookies on various pages to make visiting our website more attractive and to
enable the use of certain functions as well as to statistically record the use
of our website. Cookies are small text files that are automatically created by
your browser and stored on your end device (laptop, tablet, smartphone or
similar) when you visit our site. Cookies do not cause any damage to your end
device and do not contain any viruses, Trojans or other malware. Information is
stored in the cookie that is related to the specific end device used. However,
this does not mean that we gain direct knowledge of your identity.

Most of the cookies we use are deleted at the end of the browser session (so-called session
cookies). These enable us to offer you, for example, the cross-page shopping
basket display, in which you can see how many items are currently in your
shopping basket and what your current purchase value is. Other cookies remain
on your computer and enable us to recognise your computer the next time you
visit us (so-called permanent or cross-session cookies). These cookies in
particular serve to make our offer user-friendly, more effective and safer.
Thanks to these files, it is possible, for example, for you to receive
information on the site that is specifically tailored to your interests.

Of course, you can set up your browser so that it does not place our cookies on your end
device. The help function in the menu bar of most web browsers explains how you
can prevent your browser from accepting new cookies, how you can have your
browser notify you when you receive a new cookie or how you can delete all
cookies you have already received and block them for all further cookies.

Please proceed as follows:

In Internet Explorer:

In the "Tools" menu, select "Internet Options".

Click on the tab "Privacy".

Now you can make the security settings for the Internet zone. Here you can set whether
and which cookies should be accepted or rejected.

Confirm your settings with "OK".

In Firefox:

 In the "Tools" menu, select "Settings".

Click on "Privacy".

In the drop-down menu, select the entry "Create according to user-defined
settings".

Now you can set whether cookies should be accepted, how long you want to keep these cookies
and add exceptions, which websites you always or never want to allow to use
cookies.

In Google Chrome:

Click on the Chrome menu in the browser toolbar.

Now select "Settings".

Click on "Advanced".

Under "Security and Privacy", click on "Content Settings".

Under "Cookies" you can make the desired settings for the storage of
cookies.

However, we would like to point out that in this case you may not be able to use all the
functions of this website to their full extent.

In so far as these cookies and/or the information contained therein are personal data,
the legal basis for the data processing is Art. 6(1)(f) DSGVO. Our interest in
optimising our website is to be regarded as legitimate in the sense of the
afore mentioned provision.

3.4.2 Google Analytics

For the purpose of demand-oriented design and continuous optimisation of our pages, we
use Google Analytics, a web analytics service provided by Google Inc.
("Google"). Google Analytics uses "cookies", which are text
files placed on your computer, to help the website analyse how users use the
site. In this context, pseudonymised usage profiles are created and cookies are
used. The information generated by the cookie about your use of this website is
as follows: Browser
type/version,

Operatingsystem used,

Referrer URL (the previously visited page),

Host name of the accessing computer (IP address),

Time of the server request

On behalf of the operator of this website, Google will use this information for the
purpose of evaluating your use of the website, compiling reports on website
activity and providing other services relating to website activity and internet
usage to the website operator. The IP address transmitted by your browser as
part of Google Analytics will not be merged with other Google data. You may
refuse the use of cookies by selecting the appropriate settings on your
browser, however please note that if you do this you may not be able to use the
full functionality of this website. You can also prevent the collection of data
generated by the cookie and related to your use of the website (including your
IP address) by Google, as well as the processing of this data by Google, by
downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de .

As an alternative to the browser add-on, especially for browsers on mobile devices,
you can also prevent Google Analytics from collecting your data by clicking on
this link. An opt-out cookie will be set, which prevents the future collection
of your data when visiting this website. The opt-out cookie is only valid in
this browser and only for our website and is stored on your device. If you
delete the cookies in this browser, you must set the opt-out cookie again.
Further information on data protection in connection with Google Analytics can
be found on the Google Analytics website.

3.4.3 Google AdWords

 

Our website uses the Google AdWords service. Google AdWords is an online advertising
programme of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA ("Google").

On the one hand, we use the remarketing function within the Google AdWords service. With
the remarketing function, we can present users of our website with
advertisements based on their interests on other websites within the Google
display network (on Google itself, so-called "Google Ads" or on other
websites). For this purpose, the interaction of users on our website is
analysed, e.g. which offers the user was interested in, in order to be able to
display targeted advertising to users on other sites even after they have
visited our website. For this purpose, Google stores a number in the browsers
of users who visit certain Google services or websites in the Google display
network. This number, known as a "cookie", is used to record the
visits of these users. This number is used to uniquely identify a web browser
on a specific computer and not to identify a person, personal data is not
stored. The legal basis for this data processing is Article 6(1)(f) DSGVO.

You can deactivate the use of cookies by Google by following the link below and
downloading and installing the plug-in provided there:
www.google.com/settings/ads/plugin.

You can find more information about Google Remarketing and Google's privacy policy at:
www.google.com/privacy/ads/.

 

3.4.4 Google conversion tracking

Furthermore, we use the so-called conversion tracking within the scope of using the Google
AdWords service. When you click on an ad placed by Google, a cookie for
conversion tracking is stored on your computer/end device. These cookies lose
their validity after 30 days, do not contain any personal data and are
therefore not used for personal identification. The information obtained using
the conversion cookie is used to create conversion statistics for AdWords
customers who have opted for conversion tracking.

The legal basis for this data processing is Article 6 (1) (f) DSGVO.

You may refuse the use of cookies by selecting the appropriate settings on your
browser, however please note that if you do this you may not be able to use the
full functionality of this website. In addition, you can deactivate
interest-based ads on Google as well as interest-based Google ads on the web
(within the Google display network) in your browser by activating the
"Off" button at http://www.google.de/settings/ads or by deactivating
them at http://www.aboutads.info/choices/. You can find more information about
your settings options and Google's data protection at https://www.google.de/intl/de/policies/privacy/?fg=1 .

3.4.5 Targeting

The so-called targeting measures listed below and used by us are carried out on the
basis of Article 6 paragraph 1 letter f) DSGVO. We use the targeting measures
to ensure that you are only shown advertising on your end devices that is
geared to your actual or presumed interests, in order to avoid annoying you
with advertising that is not of interest to you.

3.4.5.1 Re-targeting

 We also use re-targeting technologies from external service providers, such as the Facebook
Ireland Limited pixel. Re-targeting enables us to make our online offer more
interesting and tailored to you. This allows us to target those users on our
partners' websites with online advertising who have already shown interest in
our shop and our products. We know from studies that the display of
personalised, interest-related advertising is more interesting for internet
users than advertising that has no such personal reference.

A cookie is set for this purpose, with which interest data is collected using pseudonyms.
Based on this information, interest-related advertisements about our offers are
displayed on the websites of our partners. No directly personal data is stored
and no usage profiles are merged with personal data about you.

You have the option to deactivate the collection of data for the purpose of personalised
advertising. A cookie will then be set that permanently prevents the collection
of data, unless you delete this cookie in your browser specifically or via the
"Delete all cookies" function. You can repeat the objection at any
time.

3.4.8 Advertising partners/Third party cookies

We work together with advertising partners to make the online offer on our site even
more interesting for you. For this purpose, cookies from our advertising
partners are also set when you visit our site (so-called third-party cookies).
In the cookies of our advertising partners, information is also stored using
pseudonyms about your user behaviour and your interests when you visit our
site. In some cases, information is also collected that was obtained on other
sites before you visited our site. This information is used to display
interest-based advertisements from our advertising partners. No personal data
is stored and no usage profiles are merged with personal data about you.

You can prevent the interest-based advertising of our advertising partners by selecting
the appropriate cookie setting in your browser.

Google AdSense

We use Google AdSense on our website. Google AdSense is a service provided by Google
Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, for the
integration of advertisements. Google AdSense uses "cookies", which
are text files placed on your computer, to help the website analyse how users
use the site. Google AdSense also uses so-called web beacons. These web beacons
enable Google to analyse information such as the flow of visitors to our site.
In addition to your IP address and the recording of the advertising formats
displayed, this information is transmitted to Google in the USA, stored there
and may be passed on by Google to contractual partners. However, Google does
not combine your IP address with other data stored by you. You may refuse the
use of cookies by selecting the appropriate settings on your browser, however
please note that if you do this you may not be able to use the full
functionality of this website. You can object to the use of your information at
any time here. You can find more information at: https://policies.google.com/privacy?hl=de

3.4.9 Opt-out / objection option

In addition to the deactivation methods already described, you can also generally
deactivate the technologies explained by making the appropriate cookie settings
in your browser. You also have the option of deactivating preference-based
advertising with the help of the preference manager available here.

 

3.5 Social media plug-ins

We use social plug-ins from the social networks Facebook and WhatsApp on our website
on the basis of Article 6 (1) (f) DSGVO in order to make our company better
known. The underlying promotional purpose is to be regarded as a legitimate
interest within the meaning of the DSGVO. The responsibility for data
protection-compliant operation is to be ensured by their respective providers.

The purpose and scope of the data collection and the further processing and use of the data
by the respective provider, as well as your rights in this regard and setting
options for protecting your privacy, can be found in the respective provider's
privacy policy, which we link to below.

By logging out of the pages of social networks beforehand and deleting cookies that have
been set, you can prevent social networks from assigning the information
collected about you to your user account with the respective social network
during your visit to horsebrands.de. If you do not want social networks to
assign the data collected via our website directly to your profile, you must
log out of the relevant social networks before visiting our website. You can
also completely prevent the loading of the plug-ins with add-ons for your
browser, e.g. with the script blocker "NoScript", which can be found
at: http://noscript.net .

3.5.1 Facebook Connect/Login

Horsebrands offers the user the option of logging in to the service with his or her
Facebook account (so-called Facebook Connect function). Facebook Connect is a
service of the social network Facebook, which is operated by Facebook Inc.
(1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook").
Additional registration with Horsebrands is then not required. To register, the
user is redirected to the Facebook website, where he can log in with his usage
data. This shall link the Facebook profile and the Horsebrands service. As a
result of the link, Horsebrands automatically receives from Facebook the
information that the user has consented to the transmission of (e.g. first
name, last name, email address, profile picture, gender, friends list). We use
this information to identify you when you use Horsebrands.

The legal basis for this data processing is Art. 6(1)(a) DSGVO.

For further information on Facebook Connect and the privacy settings, please refer to the
data protection information: https://www.facebook.com/about/privacy.

 

3.5.2WhatsApp

This website also uses a WhatsApp button (WhatsApp share button). This button allows
you to share horsebrands.co.uk content via the WhatsApp application on your
mobile phone. The button is a hyperlink. When the button appears on this
website, no personal data is transmitted to the operator of WhatsApp or other
third parties. As soon as you use the WhatsApp button, the operator of WhatsApp
learns what content is being shared and that the button has been used on this
website. More information on the handling of personal data by the operator of
WhatsApp can be found in the operator's privacy policy: https://www.whatsapp.com/legal/#Privacy

3.6 Customer account/user account

In order to be able to make full use of our service, you must register with your e-mail
address. By registering, you enter into a contract with Horsebrands for access
to our service and our offers. This contract is based on our General Terms and
Conditions and this Privacy Policy, which you accept upon registration. It is
also part of this contract that you consent to receiving our offer information
by email: "By
registering, I agree to the General Terms and Conditions and Privacy Policy and
receive a regular newsletter, which I can unsubscribe from at any time free of
charge."

You can revoke your consent at any time in your account or at the end of a newsletter.
After registration, you have full access to our service and our offers.

If you create a user/customer account, the processing of your data collected here is
based on Article 6 (1) (b) and (a) DSGVO.

You have the option to delete your customer account at any time. Please note, however,
that once you have placed an order with us, this does not mean that the data
visible in the customer account will be deleted at the same time. Your data
will be deleted automatically after expiry of the retention obligations
applicable to us under commercial and tax law. The legal basis for this further
data processing is Article 6 (1) (c) DSGVO and Article 6 (1) (f) DSGVO.

3.7 Contacting us

You have the possibility to contact us in several ways. By e-mail, by telephone or by
post. When you contact us, we use the personal data that you voluntarily
provide in this context solely for the purpose of contacting you and processing
your enquiry.

The legal basis for this data processing is Art. 6(1)(a), Art. 6(1)(b), Art. 6(1)(c)
DSGVO and Art. 6(1)(f) DSGVO.

3.8 Customer reviews/comments

You have the opportunity to publish your own content on horsebrands.de at various points
(e.g. product ratings, comments, etc.). When you submit a comment,
recommendation or rating on products, brands and styles, we process the
personal data that you voluntarily enter in the context of the comment or
rating. You can publish content on horsebrands.de under a pseudonym and/or your
first name and shortened surname. When users leave comments or other
contributions on horsebrands.de, their IP addresses are recorded on the basis
of our legitimate interests within the meaning of Art. 6 para. 1 letter f).
DSGVO are stored for 7 days. This is done for our security in case someone
leaves unlawful content in comments and posts (insults, prohibited political
propaganda, etc.).

The legal basis for this data processing(s) is Art. 6(1)(a), Art. 6(1)(b) and Art.
6(1)(f) DSGVO.

 

3.9Payments

We process your payment information for the purpose of payment processing, e.g. if you
purchase or use a product and/or service via horsebrands.de. Depending on the
payment method, we may forward your payment information to third parties (e.g.
in the case of credit card payments, to your credit card provider).

The legal basis for this data processing is Art. 6(1)(a), Art. 6(1)(b), DSGVO and Art.
6(1)(f) DSGVO.

 

3.9.1 PayPal

When paying via PayPal, your payment data will be forwarded to PayPal (Europe) S.à r.l. et
Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to
as "PayPal") as part of the payment processing. PayPal reserves the
right to conduct a credit check for the payment methods credit card via PayPal,
direct debit via PayPal or - if offered - "purchase on account" via
PayPal. PayPal uses the result of the credit check with regard to the
statistical probability of non-payment for the purpose of deciding on the
provision of the respective payment method. The credit report may contain
probability values (so-called score values). Insofar as score values are
included in the result of the credit report, they have their basis in a
scientifically recognised mathematical-statistical procedure. Among other
things, address data is included in the calculation of the score values. For
further information on data protection law, including information on the credit
agencies used, please refer to the PayPal data protection statement: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

4.recipients outside the EU

With the exception of the processing described above, we do not pass on your data to
recipients based outside the European Union or the European Economic Area. The
aforementioned processing operations include the transfer of data to the
servers of the providers of tracking and targeting technologies commissioned by
us. These servers are located in the USA. The data transfer takes place on the
basis of so-called standard contractual clauses of the EU Commission and
according to the principles of the so-called Privacy Shield.

5 Your rights

5.1 Overview

In addition to the right to withdraw the consent you have given to us, you have the
following further rights if the relevant legal requirements are met:

the right to information about your personal data stored by us (Art. 15 DSGVO), in
particular you can request information about the processing purposes, the
category of personal data, the categories of recipients to whom your data has
been or will be disclosed, the planned storage period, the origin of your data
if it has not been collected directly from you;

the right to have inaccurate data corrected or to have correct data completed (Art. 16 of
the GDPR),

the right to have your data stored by us deleted (Art. 17 DSGVO), insofar as no legal or
contractual retention periods or other legal obligations or rights to further
storage are to be observed by us,

the right to restrict the processing of your data (Art. 18 DSGVO), insofar as the
accuracy of the data is disputed by you, the processing is unlawful, but you
object to its deletion; the controller no longer requires the data, but you
need it to assert, exercise or defend legal claims or you have objected to the
processing in accordance with Art. 21 DSGVO,

the right to data portability pursuant to Art. 20 DSGVO, i.e. the right to have selected
data stored by us about you transferred in a common, machine-readable format,
or to request the transfer to another controller,

the right to lodge a complaint with a supervisory authority. As a rule, you can contact
the supervisory authority of your usual place of residence or workplace or our
company headquarters.

You can assert the aforementioned rights to which you are entitled at service@horsebrands.de .

5.2 Right of objection

Under the conditions of Article 21(1) of the GDPR, data processing may be objected to on
grounds relating to the specific situation of the data subject.

The above general right to object applies to all processing purposes described in this
privacy statement that are processed on the basis of Article 6(1)(f) DSGVO.
Unlike the specific right to object to data processing for marketing purposes,
the GDPR only requires us to implement such a general right to object if you
provide us with overriding reasons for doing so (e.g. a possible risk to life
or health).

5.3 Rightof revocation

If we process data on the basis of your consent, you have the right to revoke this
consent at any time. The revocation of the consent does not have the
consequence that the data processing carried out on the basis of the consent up
to the time of the revocation becomes ineffective.

 

6 Data security

All data transmitted by you personally, including your payment data, are transmitted
using the generally accepted and secure standard SSL (Secure Socket Layer). SSL
is a secure and proven standard that is also used, for example, for online
banking. You can recognise a secure SSL connection by the s appended to the
http (i.e. https://...) in the address bar of your browser or by the lock
symbol in the lower area of your browser.

We also use appropriate technical and organisational security measures to protect your
personal data stored with us against manipulation, partial or complete loss and
against unauthorised access by third parties. Our security measures are
continuously improved in line with technological developments.

6.1 Warning against forged e-mails (spoofing), spam and phishing

The security of our customers' data is our top priority. In the following we would
like to give you some security advice.

Beware of so-called phishing and spoofing attempts

In this scam, the Horsebrands brand is unfortunately also misused as the supposed
sender. In concrete terms, this means that consumers receive fake emails in the
name of Horsebrands. These emails are even often based on the Horsebrands brand
layout and may be difficult to distinguish from genuine emails from
Horsebrands.

The scammers want to exploit the position of trust between Horsebrands and our
customers in order to steal sensitive data (e.g. login, customer data, payment
information) or install malicious software (such as viruses or Trojans) on your
computer or smartphone.

Horsebrandsdoes not create and send these emails, even if our name is used as the sender.
Unfortunately, Horsebrands cannot therefore influence the sending of these
unauthorised emails.

The following are some of the characteristics that help you recognise emails from
Horsebrands:

 

Horsebrandsdoes not ask you for personal information via email, nor does Horsebrands ask
you to confirm personal information via a link in an email.

You will only receive order confirmations and invoices from Horsebrands for orders that
you have actually placed.

Horsebrands will only send emails with file attachments if you have explicitly requested
them from us. E-mails from Horsebrands should not contain any spelling or
grammatical errors, as they are always proofread before being sent.

How to deal properly with spam, phishing and spoofing emails:

We recommend that you delete suspicious emails immediately.

Never open links or attachments in suspicious emails and do not disclose any personal
information.

If you do accidentally click on links in the email, change your Horsebrands password
immediately under My Account. We also recommend that you run a virus scan on
your computer.

If there is any unusual or suspicious information about orders or your customer details in
the email, log in to My Account. There you will find a list of all the orders
you have actually placed and you can check the order status and the respective
invoice numbers. To do this, enter the address www.horsebrands.de manually in
the address bar of your browser. This will prevent you from being taken to
fraudulent websites via a link in the email.

Our tip andservice for you: If you are ever unsure, simply send us an email to: service@horsebrands.de

6.2 Important information about protecting your data

In today's connected world, unauthorised attempts to access personal information are a
reality that individuals and businesses face every day. There is no question
that this is a major challenge.

Because data protection is our top priority, we invest in and constantly monitor the
security of our systems. Because when you buy online at horsebrands.de, you
entrust us with information about yourself. The security of this information is
important to us. Since you can also do a few things to protect yourself against
unauthorised access to your information by third parties, we would like to give
you some tips here on how to handle your information securely.

How can I protect my personal information?

Basically: Protect your customer account and also your computer, laptop or mobile device
with secure passwords and PIN codes that only you know! Also make sure to log
out after every online purchase on horsebrands.com.

Make sure that you only use your passwords for one account! Never use the same password
for different providers or portals. Check whether the password you have chosen
for horsebrands.de is also used on other websites. If this is the case, we
strongly advise you to change all passwords immediately.

Do not write down your passwords in a freely accessible place. Again, make sure that
only you have access to the passwords.

 

How do I create a secure password?            

Passwords should be chosen in such a way that they cannot be easily guessed, e.g. no common words from everyday life, one's own name or names of relatives. To make the password even more secure, it is
recommended to use a combination of upper and lower case letters, numbers and
special characters.

Are there other things I should be aware of?

If you ever use a publicly accessible computer,
always make sure that you log off after your visit to horsebrands.de.

If you receive unsolicited emails asking you to
provide Horsebrands passwords or payment details without any specific contact,
please ignore this and contact us immediately. We will investigate these
incidents.

We take the protection of your data very
seriously. To ensure that personal data is not disclosed to third parties,
please send your request by email or by post, clearly identifying yourself:


Horsebrands GmbH

Robert-Bosch-Str. 21

48153 Münster

Telefax: +49 (0)251 67448 560

E-Mail:  service@horsebrands.de